U.S. Cellular is launching its latest spot in the Believe in Something Better campaign today. For the spot, Riney tapped avante-garde artist, Diem Chau, and her highly lauded Storytelling Crayons work. Using a range of Chau's carved Crayon people, the Riney team melted them down and then played it in reverse using in-camera special effects to demonstrate that, no matter what happens to your phone, your numbers (and connections) will stay just how you imagined them.

Credits:
Client: U.S. Cellular
Agency: Publicis & Hal Riney
Chief Creative Officer: Roger Camp
Director of Integrated Production: David Verhoef
ACD/Writer: Adam Koppel
ACD/Art Director: Richard North
Agency Executive Producer: Debbie Chin
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Bryan Newman
Executive Producer: Shawn Lacy
Producer: Rick Jarjoura
Editorial Company: Cosmo Street
Editor: Justin Trovato

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