(8 Mar 2018) SWITZERLAND MOTOR SHOW WOMEN
SOURCE: ASSOCIATED PRESS
RESTRICTIONS: AP CLIENTS ONLY
LENGTH: 4:53
ASSOCIATED PRESS
Geneva, Switzerland - 7 March 2018
1. Various of model at Chinese carmaker LvChi's booth at the Geneva Motor Show
2. Various of model at Dutch tire maker Vredestein's booth
3. Various of model at Italian oil manufacturer Petronas Selenia's booth
4. Various of media event for "Girls on Track" initiative to bring more young women and girls into motorsports
5. SOUNDBITE (English) Susie Wolff, former development driver for Williams Formula One team and ambassador for "Girls on Track" initiative:
"You know, I don't think that we're going to be able to change the situation from one day to the next. I'm also not greatly over-motivated to see the women as normal handing out the leaflets and standing next to the cars, being objectified. But I think we are making change in a positive way."
6. Various setup shots of Tatiana Calderón, test driver for Swiss Formula 1 team Sauber and ambassador for "Girls on Track" initiative
7. SOUNDBITE (English) Tatiana Calderón, test driver for Swiss Formula 1 team Sauber and ambassador for "Girls on Track" initiative:
"I mean, I think it's been on the culture for so many years (to have booth models). And again, I think change is happening, like we see in Formula One, they decided that there won't be any more grid girls."
8. Various of model at KIA booth
9. Various of Rolls-Royce stand without models
10. SOUNDBITE (English) Torsten Mueller-Oetvoes (German spelling: Torsten Müller-Ötvös), CEO of Rolls-Royce:
"I mean, we never looked in to optics or whatever when it comes to our presenters or our people who are explaining our cars here. For me, it is very important that we have specialists. That we have knowledge on the ground. Because our customers coming here expect from us that we can properly explain what our product substance is all about. And that is for me the more the important thing. Not optics, rest assured."
11. Various of Toyota booth where male and female staff inform guests about the cars
12. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:
"It's all about explaining the product and giving product knowledge. So, we are not participating in that, using models to display the vehicles in a specific way. Of course, models can also be utilised, but we don't want to make a derogatory type of display of females. It's not our company value, and it's not what we want to be. Totally against it, to be quite frank."
13. Various of model at Dubai-based car company W's booth
14. Mid of model at Petronas Selenia booth
15. Wide of model having photos taken at Fiat booth
16. SOUNDBITE (English) Jim Holder, Editorial Director of 'Autocar' magazine:
"If I'm honest, I can sense very little difference in the way the car companies are using the women on their stands. There are still women draped on cars as we walk around the show. And really, is that acceptable in the modern world as a way to present your company? I think that's a question that needs asking and really needs answering now."
17. Various of model at Renault booth
LEADIN:
At the Geneva Motor Show, some automakers want visitors to focus their minds more on the models - the cars, that is, not the women.
In the wake of the #MeToo movement's explosion and growing awareness about sexual harassment, some auto executives have been taking a new look at the traditional use of often scantily-clad women on display stands at auto shows.
STORYLINE:
It's a common sight at the annual Geneva Motor Show.
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