Sheena Iyengar highlights her 4 methods for making choosing easier for consumers, which leads to increased sales and a better overall experience.
Check out the full 16 minute talk here:
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Original Description:
"We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing."
