Yoni Freedhoff, Assistant Prof., University of Ottawa, Department of Family Medicine, presented the keynote address at PHE Canada and HPEC's 2015 National Conference: A Physical Literacy Uprising.

Freedhoff argues that by preventing cancers, improving blood pressure, cholesterol and sugar, bolstering sleep, attention, preparedness to learn, energy and mood, and doing so much more, exercise has indisputably proven itself to be the world’s best drug – better than any pharmaceutical product any physician could ever prescribe. Sadly, says Freedhoff, exercise is not a weight loss drug, and so long as exercise is pushed in the name of preventing or treating adult or childhood obesity, the public will continue to be short-changed about the genuinely incredible health benefits of exercise, and simultaneously misinformed about the realities of long term weight management. It is time to REBRAND.

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