We recently sat down for a fireside chat with Olivier L’Abbe, Senior Vice President of Sales at G2 Crowd. From building a rockstar sales team, to mastering the art of relationship selling and making sales and marketing BFFs, Olivier shares some deep insights about what brands can do to improve sales in the Relationship Era, who on your team is a relationship maker, and a process for naming your kids.

Sit back, relax, and enjoy this conversation to learn some of the secrets behind how G2 Crowd approaches sales and marketing in 2018 and beyond.

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