The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign encourages people around the world to come together in honor of those whose lives have been touched by breast cancer. This World Cancer Day (February 4) we invite you to support The BCA Campaign and share a photo or message of support, using #BCAstrength, in honor of someone who makes you stronger.

For every post, The Estée Lauder Companies will donate $1, up to a maximum donation of $22,000, to The Breast Cancer Research Foundation (BCRF) in honor of The BCA Campaign’s 22nd anniversary.

Visit BCAcampaign.com to learn more about The BCA Campaign and to share your story.

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