When Chuu was suddenly kicked out of her group, LOONA, on November 25, 2022, to say this shocked the K-pop world was an understatement. Chuu was one of the most popular idols in the group, the group looked to further their popularity overseas, and they looked to be a stable group, having been around since 2016.

People quickly sided with the star idol, Chuu, over her label, Blockberry Creative (BBC), known to be a shady company in the industry. Yet, when a Dispatch article laid out what happened between its star idol and label, this revealed the bigger truth. This truth would be BBC’s ultimate PR nightmare.

Let’s delve in-depth why so many people defended Chuu, why BBC looks horrible from this, and how LOONA’s Chuu already changed the K-pop industry.
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TIME STAMPS:
0:00 Chuu being kicked out of LOONA
1:20 The big Dispute – BBC vs. Chuu
2:30 The Dispatch expose
5:27 Profit split dispute
8:53 Chuu turns the tables on BBC
11:58 The venomous messages
16:36 Serious allegations
16:57 Four members win lawsuits
17:55 Lesson 1 – Standing up for yourself is more accepted
19:30 Lesson 2 – Public Opinion of Chuu is very high
20:38 Lesson 3 – Chuu is highly respected in the industry
24:30 Lesson 4 – Dispatch stroking the flames
27:50 Lesson 5 – Chuu’s professionalism shines
29:32 Lesson 6 – Orbits boycott BCC
32:20 Lesson 7 – BBC spent way too much
33:51 Lesson 8 – Chuu is trending up
34:51 Lesson 9 – Chuu’s case could change the K-pop industry
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TAGS:
#LOONA #BBC #Chuu
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👋 HELLO - WHAT IS POPSORI?
Hi, my name is Jason! I used to work in Korea for 11 years in the K-pop industry as a journalist, brand marketer, and data scientist. Now I talk about my experiences working in the K-pop industry here at Popsori.

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