Today I'm sharing 3 of the biggest hacks that a lot of real estate professionals DON'T want you to know when it comes to social media!
When I look at agents and brokers that are getting a high level of business from social media, there are three things that they are doing really well.
1. Storytelling is the new feed
Instagram Stories and FB Stories are great ways to engage your audience
More people are looking at your stories daily then the posts in your feed.
Posts in the feed are still important – but they can be less frequent but higher quality
Stories are your back-story
They draw people in – every day things, behind-the-scenes – it makes you relatable!
2. Episodic content wins
Original content is key
Episodic content is king!
Video, podcasts, FB Live etc
3. You can’t have someone do it for you
No one can replace you
You can certainly have people on your team who help: i.e. an assistant, video editor, copywriter
But you have to be there building those relationships
You can’t set it and forget it
Make it a priority just like any lead gen you do on a daily/weekly basis!
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