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What is Tumblr?
Founded in 2007 (and sold to Yahoo! in 2013), Tumblr is one of world’s the most popular blogging platforms (Wiki). It hosts over 200 millions blogs and has 420 millions users, 42% of which are from the US. Moreover, 61% of teens at the age 13-19 years old consider Tumblr their favorite social network (according to Tumblr. and Digital Marketing Ramblings).
It’s almost impossible to find people on Tumblr without knowing their usernames
Users can post on their boards, follow other bloggers, or search posts by keywords. Tumblr lets bloggers post various content, such as text, photos, pictures, music, videos, links and more. Posted content can be original or re-posted from others’ boards.
Most users choose nicknames instead of real names. Therefore, it’s almost impossible to find people without knowing their usernames. Instead, people can find other blogs from around the world by keywords and fields of interests.
What should parents know about Tumblr?
All accounts are public. There is no way to make your kid’s account private.
You can’t completely block another user from seeing your blog. Tumblr has an “Ignore this user” option. However, they still will be able to see your posts (though you won’t receive messages from them).
Kids send thoughtless posts on Tumblr and most of them use fake names for their accounts
Kids send thoughtless posts. Most kids use fake names for their accounts. They have more freedom to express themselves and to talk freely about various topics.
Content is unmonitored. Millions of posts are created on Tumblr every day. With around 300 employees, Tumblr’s team can’t check every post. Attention is usually given only to blogs that are reported by other users.
Adult content can be found. Tumblr allows posting “adult-oriented” content.
Millions of posts are created on Tumblr every day. With around 300 employees, Tumblr’s team can’t check every post
Users, who don’t want to see it can hide such content from their newsfeed.
Special policy for self-harm and suicide content. After the death of a British teenager in 2012 Tumblr changed its content policy to ban blogs that promote or advocate suicide, self-harm and eating disorders.
Haters & trolls exist. Tumblr authors are at risk of being bullied by other unhappy users (AKA: trolls).
Tumblr authors are at risk of being bullied by other unhappy users (AKA: trolls)
These trolls are from around the world and they hide behind usernames. This gives them freedom to comment negatively on kid’s Tumblr accounts. This became popular on YouTube and other platforms.
Even popular celebrities can become victims of bullying on Tumblr
Taylor Swift was bullied by her own fans. She shared a photo of herself kissing a fan (who has frequently been accused of bullying other Swift fans). After that post fans got angry and even created a mean hashtag: #SwiftiesWantTaylorSwiftDead (From Refinery29).
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