Thangamayil Jewellery Limited operates a chain of retail jewellery stores across several districts in Tamil Nadu, a state that have the largest share (40%) of India's total gold consumption.

The company primarily deals with four product lines, i.e., Gold, Silver, Diamonds and Platinum; the sale of gold being a predominant source of its income.

TMJL has also established four manufacturing units that employ in-house goldsmiths to craft designer jewellery, which are in vogue with the current trends in the marketplace. 



The Co.’s product mix includes all items made in Gold, Silver & Diamond apart from certain gift category MRP items. [1] However, over 90% of its revenues are generated from gold jewelry.[2]

High Efficiency and Utilization Rates
Utilization of own manufacturing facilities including on job work basis is ~92% as against 96% of the earlier years. The overall cost of production has come down due to the attainment of the scale of economics in the manufacturing facilities. [3]

Strong Hedge Policy
The co. has got a well-defined operative “Hedging” mechanism in place. [4] It has maintained a 72:28 ratio between hedged and unhedged closing stock inventory on any given date. [5]

Presence in Tamil Nadu only
The Co. runs all its jewelry showrooms in the state of Tamil Nadu only. It operates 54 stores (as of May,23) and commands a strong presence in the tier-II and tier-III cities of Tamil Nadu, with a dominant market position in its key market, Madurai. [2]

Stock Rotation Initiatives
In order to improve the stock rotation times, the Co. has adopted various tools and technologies. It also continuously monitored slow and non-moving stocks accumulation. The overall gold ornaments stock turnaround ratio increased to 3.64 (FY23) vs 3.13 in FY22. [6]

Pledged shares
As of September 2022, 10% of the entire shareholding has been pledged (15% in September 2018

свернуть