What is Dynamic Creative: Facebook Ads Strategy 2021
Dynamic Creative on Facebook ads, is one of the most powerful tools that most people misuse.
Dynamic Creative allows Facebook‘s machine learning to find the best combination of many different elements to deliver a consistent and most efficient goal.
One of the most powerful things you can do is build an entire account around a dynamic creative campaign. I personally have seen brands spend five figures a day on one campaign using dynamic creative, and it for outperformed everything else that they’ve done, especially when their business was built around employing decade old best practices for Google and programmatic platforms.
Dynamic Creative can combine up to 10 pieces of creative with five sets of headlines and five sets of primary text, those little words above the picture or video. If you were to do this by yourself it would be 250 ads, and would take you hours if not days, and you’re more than likely going to make a mistake while doing it, and it prevents Facebook from truly being able to understand what works and what doesn’t without spending hundreds or thousands of dollars.
What makes dynamic creative truly an elite choice for you, is that it allows Facebook to utilize its core strength of big data, and machine learning to deliver the best combination of words and images to deliver desired stable business results.
At its core Facebook is a machine learning platform, you Have to teach it. The number one way to succeed, and scale, is to rely on using the tools available in the smartest most efficient and most powerful way. Dynamic Creative is one of those tools, that you are either using, or you are limiting your own success!
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