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0:11 How to improve conversions on your website
0:42 What is conversion rate optimization?
2:00 Website design tips

To the majority of entrepreneurs and small business owners, a website ends up being more of a chore, than anything else. They build it, and leave it to take care of their daily hustle. What if your website could be an honest-to-goodness sales machine? A channel to bring you qualified leads, that takes less effort than managing a full sales team? In this article, I’ll be giving you some handy pointers on how website design can help you increase conversions and sales.

What is Conversion Rate Optimization?
This technique provides insights into fine-tuning a website and making the best possible ratio between visitors and specific action. This can be leveraged into acquiring new customers, gathering leads, downloads, etc.

Website design tips to increase conversion

Place your call-to-action above-the-fold
What is the goal of your website? Is it making a sale or acquiring a lead? With that in mind, each page of your website should have a beautiful and prominent call-to-action — be it a button or a form — right above the fold. That means the visitor doesn’t have to scroll down in order to see it.

Pick a punchy and clear headline
Make sure you have a creative, bold, and catchy headline. Besides, text attracts attention before graphics. To help increase conversions with design, consider bold fonts taking the stage, and paint a persuasive picture with words for your target audience.

Add social proof elements
Buyers turn to their fellow buyers for guidance and inspiration on their purchasing decisions. They seek out knowledge on what everyone else is doing and allow it to influence their shopping experience.

Show and tell with a video
It’s been shown that videos can dramatically increase conversions. This alone seems a good enough reason to start thinking about how to add them to your website.

Show off your badges
Adding badges as a design element can bring that extra element of trust to your website.

Consider the points I’ve outlined above as a starting point to boosting your website’s conversions and sales. Don’t only implement them, but remember to measure and always work toward improving your performance, and you’ll have a surefire path toward increasing your lead generation and growing your business.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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