As part of this Cannes Lions 2019, we worked with the team at Procter & Gamble to produce two VR projects that highlight the importance of diversity and inclusion within the creative industry. The first of two projects, which are led by female directors and diverse teams, is called 'Look Again.'

Look Again is an interactive music and dance-driven project that hopes to inspire an important conversation about diversity. Directed by Celine Tricart, the experience asks participants to blink, and with each blink the scene becomes increasingly diverse, along with more colorful clothes, props, and set features. By the end of the experience, the dance style has changed and the visuals display an array of colors.


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