Art Basel returns to Hong Kong, marking the 2nd edition of its hybrid fair since the start of the Covid pandemic. After a 2-month delay due to the omicron outbreak, 130 galleries across 28 countries and territories are presenting to both physical and virtual audiences.

Art Basel is again offering “satellite booths” - spaces staffed by a person in Hong Kong who represents art galleries that can't physically attend.

The fair’s physical-digital hybrid also includes features like online viewing rooms, virtual walkthroughs and AR platforms. It's embracing innovation as the art world aims to attract a younger market.

Galleries like Lehmann Maupin are bringing augmented reality components to the fair, launching artist Tom Friedman’s 33-foot high moving sculpture at different sites across Hong Kong, Seoul and New York.

And NFT continues to play a key role at Art Basel, with blockchain platform Tezos launching its first NFT exhibition in Hong Kong, featuring works from over 20 digital artists.

"If you think about the art world circa 2019, the idea of buying something on PDF is almost unheard of. And now today it's part of the norm, and I feel that online activations are here to stay," says Adeline Ooi, Art Basel's Asia director.

Subscribe to our YouTube channel: [ Ссылка ]
Subscribe to our newest channel Quicktake Explained: [ Ссылка ]

Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world.

To watch complete coverage on Bloomberg Quicktake 24/7, visit [ Ссылка ], or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app.

Have a story to tell? Fill out this survey for a chance to have it featured on Bloomberg Quicktake: [ Ссылка ]

Connect with us on…
YouTube: [ Ссылка ]
Breaking News on YouTube: [ Ссылка ]
Twitter: [ Ссылка ]
Facebook: [ Ссылка ]
Instagram: [ Ссылка ]

свернуть