Partnership Marketing: A Winning Strategy for Profitable Growth
With Apple’s App Tracking Transparency (ATT) framework exacerbating complexities for marketers and ecommerce professionals’, they are faced with overwhelming odds. In this session, hear from expert practitioners on how the partnership channel helps not only to counter attribution challenges resulting from ATT changes on Facebook, but also subsidizes high-cost, primary sales channels. Learn how partnerships help marketers win by creating new, cost-effective ecommerce revenue streams to drive lasting, high-quality customer acquisition.
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