Did you know that 60% of IKEA purchases are impulse buys? That’s right, OVER HALF of the items purchased while shopping at IKEA were not planned. But… that’s actually by design. IKEA’s strategic use of psychology in their stores has made their unorthodox way of selling goods one of the most genius strategies of all retail shopping brands, and in this video we’re going to cover exactly how IKEA uses psychology to get their customers to spend more than they anticipated.

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