Companies large and small often enter overseas markets without developing a market plan and following a set of market entry best practices. And because they don’t they are at best unsuccessful and at worst liable to destroy the entire company. What circumstances or events trigger a Company to look at an overseas market? How are overseas markets often selected? How SHOULD they be selected? What should you know about the overseas market before you choose to enter that market? How do you gather that data? Where do you gather the data? How do you evaluate the data? All of this should be done using a methodology that includes a market plan. And what about the procurement side? How do you assess your international procurement strategies & supply chain with respect to the particular overseas locations and facilities both for owned production as well as 3rd party sources. We will answer these questions and illustrate through examples, how to “do it right”!
Speaker: Lawrence P. Howorth, Director, Mayor’s Office of International Business and VP International Business Development, President & Founder HOWORTH International - USA
