With Google Analytics 4 (GA4), Google introduced its latest version of the web analytics platform in 2020.
As of July 1, 2023, GA4 will replace Universal Analytics (UA) as the default measurement method for digital analytics in GA. As of July 1, 2023, GA4 will replace Universal Analytics (UA) as the only option.
Now that Google Analytics 4 (GA4) has been released, it is officially recommended as the property type for Google Analytics. Originally, it was referred to as App+Web Property.
In addition to what Universal Analytics offers, Google Analytics 4 offers much more. As a result, it is designed differently to meet the reporting and privacy needs of today and tomorrow.
In this video, you will get a detailed comparison between Google Analytics 4 & Google Analytics Universal.
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