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Robert Falkenburg was an American tennis star who won Wimbledon in 1948. Bob was born in New York in 1926, and sadly passed away early in 2022. Much of his early childhood was spent in Brazil and Chile, where his father, Eugene, worked as an engineer. His biggest contribution to Brazilian society was to introduce the country to fast food. Frustrated at not being able to get hold of a good burger or milkshake, he took the matter into his own hands, opening ‘Bob’s’ fast food and ice cream shop on Copacabana beach in 1952. The idea was a huge success and new outlets were quickly opened. Although Falkenburg sold the chain and moved back to California in the 1970s, Bob’s remains a Brazilian institution, having grown to more than 1,000 outlets and even expanding into Chile, Portugal and Angola.
