India has 22 official languages and 637 million Internet users, according to a report from KPMG. You can't expect to dominate the Indian market with English and Hindi localization only. Learn about the 4 digital user-profiles and their language preferences. How to start testing the waters of Tamil, Bengali or Telugu? Listen NOW at 08:59.
(this is a re-upload so that I don't go to jail)
More topics:
- the next level of localization in consumer markets, an article from Harvard Business Review
- a new startup Lang, coming straight out of Y Combinator, is here to make continuous localization easy for engineers
- are we going to start localizing podcasts?
This is episode #10 of my speaking practice, also known as the Localization Podcast :)
#localization and #translation news across social media delivered to you by the power of my voice.
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Timestamps:
08:59 - Learn the language preferences of the Indian market
27:28 - How Walmart and other retailers localize their stores, products and pricing
47:19 - Y Combinator funds Lang, a new localization startup
1:01:51 - Localizing a podcast?
Sources:
Slator - [ Ссылка ]
Harvard Business Review - [ Ссылка ]
Polish Localisation blog - [ Ссылка ]
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About us:
At the Localization Academy, we prepare junior people for a successful localization career and connect them with the right companies. We believe that there’s a better way to identify, develop, and integrate young talent than through academia.
Yes — our mission is to fix the ineffective education system. Starting with localization.
Whether you’re a determined youngster who wants to kickstart their localization career or an employer looking for better hires to take your company into the future, together we can revolutionize how talent is cultivated!
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