Thank you to our partner Avi & Co. for providing today’s watches. Check out these and other fantastic watches for sale here: bit.ly/chrono24-aviandco

What goes into the unboxing experience for luxury watches? We unbox over $500,000 worth of watches from Rolex, Patek Philippe, and Audemars Piguet to find out. Box & papers increase a watch's resale value, and they complete the experience of buying a luxury watch. Check out the full video to see how these three top brands compare.

0:00 Why does this matter?
1:07 Rolex Day-Date Unboxing
3:30 Audemars Piguet Royal Oak Unboxing
6:30 Patek Philippe Aquanaut Unboxing

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