Planet or plastic? A to the point question by National Geographic to its international audience. The brand addressed the issue of single-use plastic and its impact on the environment. The campaign got the attention of the world to act for a healthy future and was awarded the Best Campaign For CSR/Social Good category at the DMAasia Gold winners award.
This CSR initiative encouraged the world to act for the environment. Will other brands follow the lead of National Geographic and promote the environment?

DMAasia ECHO CREATEFFECT Awards is the place to be for brandmasters who love to tell their brands stories with innovation. Are you an insightful storyteller? Then send us your nomination [ Ссылка ].

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