Summary of "How to Get Your Point Across In 30 Seconds or Less"
by Milo O. Frank

• Time is short; to be successful in business, you must be able to get your message across quickly and clearly.
• A 30-second message can focus your thinking, writing and speaking.
• The three basic principles of the 30-second message are: know what you want, who can give it to you and how to get it.
• Ensure that you have only one clear objective in your message.
• In all forms of business communication, your words and actions should reinforce or help you to attain your objective.
• Catch them, keep them and convince them.
• Use a hook in the first sentence of your message to grab your listener’s attention.
• Use descriptive words, simple language and emotional appeal to keep your listeners interested.
• Establish your credibility by being aware of your image and style, and by describing your credentials in personal anecdotes.
• First impressions count: The way you deliver your 30-second message is often more important than what it actually says.

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