❓ Discover your low/no drinking personality type - [ Ссылка ]...

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🗣️ Pivoting from a successful consultancy career to launching a game-changing alcohol-free cider is no easy task, but that’s just what Chance Clean Cider founder John Logue has done.

In this conversation, he tells me exactly what that two-year journey has involved.

In a really candid and open conversation, John takes us from ideation to creation and shares how the network of low/no-&-light industry professionals he’s built along the way from working with non-alcoholic brands like Lucky Saint, Crossip and Rekorderlig has played an essential role in supporting his dream.

From labelling issues to self-doubt, John’s experienced it all, but his passion for buoying an often-neglected sector of low/no has kept him going and led him to create a wonderful and much-needed drink.

With big plans for the next phase of Chance Clean Cider, John shares how his passion for music and festivals will impact the trajectory of the brand and how he’s focusing on on-premises sales as a route to reaching drinkers like him who love a cold, crisp, (& sustainable) cider made with England’s finest apples.

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🍺 Have you tried it yet? - [ Ссылка ]
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Cloudwater Boring AF - [ Ссылка ]
Punk AF - [ Ссылка ]*
Guinness 0.0 - [ Ссылка ]*
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Lucky Saint - [ Ссылка ]*
Hip Pop Kombucha - [ Ссылка ]*
Crossip interview - [ Ссылка ]
Aston Manor - [ Ссылка ]
Rebuttal newsletter: Don't believe the hype - [ Ссылка ]
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Timestamps
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0:00 Coming up...
2:28 John's story
5:01 Learning to build a brand
12:29 Clean Cider: How it's made
17:06 2 years in the making
21:09 Taking a chance on non-alc cider
23:27 Is low/no still growing?
29:08 The death of alcohol?
32:31 Where are all the alcohol-free ciders?
41:52 Next steps: football to festivals
46:48 BBQ-Q
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This Video was Filmed Using:
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Camera: Sony ZV1F ➡️ [ Ссылка ]*
Microphone: Sennheiser Profile USB Microphone & Boom Arm - [ Ссылка ]*
Back light: [ Ссылка ]*


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Packed with low-and-no-alcohol reviews, news and interviews from the people, places & brands leading the low/no revolution.
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