Sustainability is one of the hot topics in e-commerce. This megatrend is here to stay. Besides the product itself, sustainable packaging is the most visible aspect of greener e-commerce. It is the customer’s initial physical touchpoint with the product and is now often considered an extension of the product itself. As for climate-neutral shipping, more and more online shoppers are willing to pay a little extra to have a sustainable packaging solution, and various studies show that sustainable packaging increases the chances of initial and recurring purchases.
Watch the re-live of the webinar collaboration of byrd x Packhelp and learn about:
- The rise of sustainable e-commerce
- Peak season challenges for sustainable e-commerce
- What is sustainable packaging
- Sustainable packaging options and strategies
- Sustainability as part of the unboxing experience
- Sustainable packaging during the Christmas season
Additionally, you can check out the wrap-up blog here:
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This webinar was the second of 5 in byrd’s masterclass series in which we’ve welcomed experts from various fields of e-commerce to give their take and practical tips on how to prepare for the peak season. For more information, check out the link below
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