Fast fashion is out but sustainable apparel is in, as upstarts like Everlane and Stitch Fix outpace specialty retailers in site visits—so the stakes are high for legacy brands to successfully compete.
But while brands are ramping up efforts across everything from customer service and fulfillment to mobile-friendly site and ad investments, are their efforts enough to combat declining brand allegiance across shoppers?
The eighth annual Gartner L2 Digital IQ Index for Specialty Retail benchmarks the digital competence across 103 apparel, beauty, home & gift, and watches & jewelry brands. To learn more, visit GartnerL2.com.
