This is the 13th video of Flipkart ads series. In this video we will learn deep about how to run ads on Flipkart seller panel. The topic is keyword targeting for Flipkart PLA CPC and SMART ROI ads campaign.
Topics included in the video are related to the phrase keyword targeting, exact match keyword targeting, exclude keywords targeting, Cross Brand PLA to Target Competition Keywords etc.

iF YOU ARE a flipkart seller and running advertisement on your listings then this video is for you.

Cross brand PLA on search pages
cross brand PLA on search pages which allows you to show your ads on competition/cross
brand keywords.

How to identify the cross brand/competition keywords to be targeted?
Run auto (non-keyword targeted) campaigns for a few days. Check the search term report to
find the cross brand keywords on which your PLA ads show up.
OR FROM THE SUGGESTIONS

Keywords can either be targeted as phrase or exact match.
exact match-Keyword: Wallet, Search term: wallet.....Keyword: Shoes, Search term:
shus.....Keyword: watches, Search term: watch....Keyword: shoes for men, Search term: shoes men
phrase---Keyword: running shoes, Search terms: men running shoes, running black shoes, running
shoes red.......Keyword: mobile, Search terms: phone.......


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