How has the thinking shifted on competition in the marketplace over the past few decades- and how is that shift illustrated in the 1972 classic film The Godfather? In this Insights@Questrom interview, Questrom alum and management theory luminary Richard D'Aveni '79 reflects on his lifetime of contributions to management theory, which were recognized this year by thought leadership platform Thinkers50, and how these ideas can take shape in the most unusual settings.

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