Consumer Decision Making is the process by which a consumer judges whether a product will meet a need or want well enough to warrant purchasing and decides when, where and how to make purchase and derive satisfaction with the purchase.
This video explains about various stages in the buying decision making process.
0:45 Consumer decision process
1:35 low involvement decision making
2:05 high involvement decision making
2:32 Stages in Decision making process
2:50 Stage 1 - Need Recognition
3:50 State 2 - Information Search
4:05 Sources of Information
5:25 Stage 3 - Evaluation of Alternatives
6:34 Stage 4 - Purchase Decision
7:30 Stage 5 - Post Purchase Behavior
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