"LOVE, The Philippines" a New Campaign Tourism Ad 2023 - Removed from the DOT's Official FB Page
DOT's Controversial Ad Tourism Campaign 2023 Removed From Official FB page.
Netizens were quick to express their disapproval of the campaign just 2 days after its debut, claiming that it includes stock footage that does not represent actual scenes from the Philippines.
DDB Philippines is the agency responsible for creating the ad campaign.
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DDB Group Philippines, the company behind "Love the Philippines" apologizes for using stock footage of Thailand, Indonesia, and Dubai in a video presentation.
The AVP was "intended to be a mood video to excite internal stakeholders about the campaign."
DDB: While the use of stock footage in mood videos is standard practice in the industry, the use of foreign stock footage was an unfortunate oversight on our agency’s part. Proper screening and approval processes should have been strictly followed.
DDB: It is important to note that the AVP was produced by DDB Philippines at its own expense, and no public funds were released or would be released, to fund the video. This was a DDB initiative to help pitch the slogan. | via Ralf Rivas/Rappler
Promotional Tourism Video Own by the DOT Philippines and DDB GROUP Philippines
#lovethephilippines #tourismvideophilippines
