The main point of this class is to learn how to make marketing decisions and discuss the appropriateness of marketing mixes.
~USEFUL LINKS~
Comparative advertising: Mac vs PC:
[ Ссылка ]
The most popular jingles of all times:
[ Ссылка ]
Persuasive advertising satire by Tim & Eric:
[ Ссылка ]
~TIMECODES~
0:00 Intro & objectives
1:50 PRODUCT: introduction
4:54 PRODUCT: relationships between product life cycle and product portfolio, marketing mix, investment, profit, cash flow
24:08 PRODUCT: extension strategies
30:19 PRODUCT: branding
40:57 PRICE: cost-plus, penetration, loss leader, predatory, premium
48:17 (HL only) PRICE: dynamic, competitive, contribution, price elasticity of demand
1:00:32 PRICE: conclusion
1:01:42 PROMOTION: aspects of promotion (ATL, BTL, TTL) & promotional mix (forms of promotion — advertisement, personal selling, PR, sales promo)
1:18:02 PROMOTION: social media marketing (SMM)
1:22:03 PLACE (distribution)
1:30:48 PEOPLE
1:36:20 PROCCESSES
1:38:52 PHYSICAL EVIDENCE
1:42:53 APPROPRIATENESS of marketing mixes
1:47:54 Back to objectives
~SEE MORE~
Free textbook: lewwinski.com
Instagram & TikTok: @lewwinski.business
Email: ilia@lewwinski.ru
