Today I'm going to share with you tips on how to grow your real estate business. A lot of the time people come out of school and have learned ALL about how not to lose your license, but what in the heck should you be doing day-to-day to grow your business? I’m Jennifer Queen, Team Leader of the Jennifer Queen Team and Realtor with RE/MAX Professionals.
Brief Overview (Expanded Upon in Video):
- Social media account setup. For this, it is important to:
- Know who your ideal customer/audience is
- Know where they are
- Know what kind of challenges they face
ALSO, DON’T be a spammer. Follow the 80/20 rule.
- Building your Sphere of Influence
- Fellow agents
- Open Houses
Then you need to be prepared to show your value at these open houses. Many buyers touring open houses will have toured several – how do you make yourself stand out? There are a few ways:
- First of all, know all of the details of the open house. Study that spec sheet. People will say “how many square feet is this place?” “What year was it built?”. Know that info. BE THE EXPERT.
- But also be the NEIGHBOURHOOD expert. Be able to say “there is a similar house down the road that I planned to check out after this open house if you wanted to join me. I already booked the showing”.
- Know the comps. Know what sold in and around the neighbourhood.
- Have pamphlets showing what sets you apart from the others. But that pamphlet can’t be purely self-promotion. Think of providing value like perhaps something to the effect of: “10 things you need to know before submitting an offer on a home”
So for the sake of time I am going to end here. Although I am really brimming with ideas on just how to build your business initially. But I wanted to give you some low-cost options to build your business. Literally social media, building your sphere, doing open houses, and building those relationships with fellow agents can be practically free. You DO NOT need to buy leads! In fact, I would say that is one of the quickest ways to go out of business at the beginning. You need to conserve that money while slowly building your business.
There are still two important steps though after you’ve gotten a few deals under your belt. Two things that should not be overlooked:
a. The importance of Systems. Having systems for all of your processes is incredibly important. For instance, when you have few clients you may think you won’t forget the steps. But it is PARMAOUNT to setup proper systems initially so that things don’t slip through the cracks. For instance:
i. A new buyer gets setup on a search. Set your CRM to remind you to check in on them in a few days to see if they are getting the search results they want. Ask if you can make any changes.
ii. A seller just lists their home with you. Showings have started. Reach out a day or two in to ask how they’re handling.
iii. Setup your Buyer System
iv. Setup your Seller System
v. Setup your office policy
vi. Setup your lead organization system
vii. There is no right or wrong way to setup your systems. It can be a completely paper system or a digital system, as long as you will use it and it keeps you in constant communication with your database.
b. Tracking your numbers. Some important considerations:
i. Understanding where your leads are coming from. So that you know what endeavours are worthwhile in the future, and what are some things you could stop spending your time on.
ii. Track your expenses too. Make sure that anything you are spending money on is bringing some sort of return to your business
iii. Track your referral rate. Every sale you do should result in a spin-off of 2-3 additional deals. Are you hitting these numbers or falling behind? What can be improved upon
iv. What is important about tracking your numbers is that numbers never lie. They will reveal the weaknesses within your business and present opportunity for improvement. It can hurt to see those numbers sometimes, but you will never regret it.
👉 Follow us for additional content and shenanigans here:
✨ Facebook: [ Ссылка ]
✨ Instagram: [ Ссылка ]
✨ TikTok: [ Ссылка ]
📧 Jennifer@JenniferQueen.com
📍 The Jennifer Queen Team and RE/MAX Professionals
📱 (204) 797-7945
🌐 www.JenniferQueen.com
