During their latest Q3 2023 Earnings, Anheuser-Busch, released an update on their brand new Campaign "EASY TO DRINK EASY TO ENJOY".
They emphasized that the campaign was aimed at the people behind BudLight. The truck drivers, the shop keepers and the tavern owners. Their new campaign focuses on the people and the beer. And going forward it'll be like that.
This campaign is a cleanup after their disastrous initial one that involved trans influencer Dylan Mulvaney. The CEO reiterated that there is no concrete view between decline in sales in the US and the first campaign. Going forward the brand will focus on beer. #budlight #dylanmulvaney
