Joe McNally is not your average Joe. With a career spanning over 30 years and including assignments in more than 50 countries, Joe McNally has shot everything everywhere in every thinkable sort of way.

In addition to being an exceptionally experienced photographer, Joe is also known for his remarkable ability to share that knowledge. In this video he explains what lighting ratios are and how to use them to improve your photography.

See more of Joe McNally's work at www.joemcnally.com

Learn more about the Profoto Off-Camera Flash system at www.profoto.com/offcameraflash

More video tutorials and how to light articles available at www.profoto.com/offcameraflash/how-to-light

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