You already know the power of video, but how can you easily implement it at your apartment communities?

Hey it’s Josh from Resident360, in this video I’m going to share an easy team building exercise that will get your team excited about creating videos for marketing your apartment communities.

At our recent 4th quarter meeting I introduced the ideas of creating more videos as a company. I’m talking videos to reach out to customers, videos to explain how to use certain products and services, just overall more video.

Next we broke down into teams of two with the objective of creating two videos each under three minutes in length.

Video #1 - Should be a customer touch point
Video #2 - Should be a common question you get asked and the answer to that question.

Everyone was to shoot the video on their smart phone and they could get creative as they want.

We had 45 minutes to complete the exercise and then share with the group. Let me show you an example of one of these videos right now.

The end result of this exercise was It moved several people outside of their comfort zone, which forced a lot of laughter, camaraderie and some great videos.

This exercise could easily be replicated with your team. Now you might be asking yourself - What type of videos should I create? You could do:

Videos around leasing questions & answers
Videos explaining amenities
Videos that reach out to prospects
Videos that reach out to residents

Just remember, The key is to let your team take creative control and have fun with it.
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