This week I break down a well crafted letter from Tufts Health Plan. Their timely sending, great use of white space, non-jargony language, and offering multiple ways for me to take action really made me feel at ease with their service. I encourage you to check out their example and learn how to make a rather technical, jargon-filled industry feel more human. :)
![](https://i.ytimg.com/vi/yH7JR30j1TE/maxresdefault.jpg)