Most people think the first step to building a personal brand on LinkedIn, is to optimize their profile. But, they are WRONG. I see so many people who optimize their profile for the wrong person. This leads to a lot of effort with little to ZERO results.

Watch this video if you want to get business results on LinkedIn in 2024.

In this video, online marketing expert who has almost 1M Followers on LinkedIn and 365K+ LiinkedIn Newsletter Subscribers, Shanee Moret, dives into the essentials of LinkedIn marketing, especially for entrepreneurs. She guides viewers through setting specific business goals, identifying the right audience, and leading them to valuable content or offers. Shanee also emphasizes the power of content creation and particularly video content.

00:00 Introduction to LinkedIn Profile Optimization
00:25 Who am I and Why Should You Listen to Me?
00:53 The Importance of Defining Your Goal on LinkedIn
02:14 Identifying Your Target Audience on LinkedIn
03:00 Where to Lead Your Audience and Why It Matters
04:20 The Power of Content in Attracting Your Audience
05:53 Differentiating Yourself and Your Offer on LinkedIn
06:20 The Importance of Your 'Why' in LinkedIn Marketing
07:47 Join the YouGrow Club for a Free LinkedIn Challenge
08:25 Conclusion and Invitation to the Next Session

ABOUT SHANEE MORET:
In 2018, Shanee Moret was given an ultimatum. She was in marketing at a startup when her daughter got sick, forcing her to take time off. In response, her employer told her – come back to work or else.
Shanee picked her daughter over her job (not a tough choice, really). And, instead, she started her own business. It paid off. Today, she has over 1 million LinkedIn followers, 365K LinkedIn newsletter subscribers and her business, Growth Academy where she helps business owners market themselves on LinkedIn, has taken off.

SHANEE MORET'S SOCIALS:
LinkedIn: [ Ссылка ]
Website: [ Ссылка ]

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