Many firms use a version of the SWOT analysis. This analysis looks at the internal strengths and weaknesses of a firm and develops strategies to improve them, while also focusing on the external opportunities and threats facing the firm. The model then helps firms develop strategies to take advantage of the opportunities and prepare for the threats.
Filmed in Prague, The Czech Republic
Copyright Mark Wolters 2019
Topic 2: Strategic Marketing
#marketing #swot #swotanalysis
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