The Korea Corporate Reputation Research Institute analyzed 59,723,976 brand big data measured from September 9, 2022 to October 9, 2022 for girl group brand reputation big data analysis, and analyzed the participation index, media index, and communication for girl group brands. The brand reputation index was measured by index and community index. Compared with 57,503,571 girl group brand big data in September, it increased by 3.86%.
The brand reputation index is an index created through brand big data analysis by finding out that consumers' online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and traffic. Channel analysis of brand reputation monitor was also included.
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