In this lesson, we'll dive into event tracking with Google Tag Manager, focusing on how to set up click triggers and send data to Google Analytics 4. You'll learn how to track interactions like "Add to Cart" clicks and configure triggers to fire only on specific actions. This hands-on guide will help you capture valuable user behavior on your website, enhancing your analytics setup.

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OUTLINE

00:00 - Introduction
00:22 - Google Tag Manager Triggers Overview
02:10 - Tracking an “Add to Cart” Button
05:51 - Testing the Event Tracking
07:02 - Outro

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