I started my first Shopify store in 2013.

I have been in the eCommerce game for 10+ years.

Here are 7 short reflections on eCommerce & retention:

1: Retention can only exist with great acquisition.

2: No person or software will ever solve attribution.

3: Channel market fit doesn't get spoken about enough.

4: Data used in isolation can quickly lead you down the wrong path.

5: You will be amazed by what you can learn from a call with a loyal customer.

6: eCommerce is no longer a business model but a channel designed to serve a specific purpose.

7: Margins were built off of the golden age of Facebook ads and now many brands don't know how to make sustainable profit.

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