I started my first Shopify store in 2013.
I have been in the eCommerce game for 10+ years.
Here are 7 short reflections on eCommerce & retention:
1: Retention can only exist with great acquisition.
2: No person or software will ever solve attribution.
3: Channel market fit doesn't get spoken about enough.
4: Data used in isolation can quickly lead you down the wrong path.
5: You will be amazed by what you can learn from a call with a loyal customer.
6: eCommerce is no longer a business model but a channel designed to serve a specific purpose.
7: Margins were built off of the golden age of Facebook ads and now many brands don't know how to make sustainable profit.
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