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Analyze your Tweet data to understand your followers. Every word, photo, video, and follower can have an impact. X Analytics shows you how your audience is responding to your content, what's working, and what's not. Use this data to optimize your future X campaigns and get better results.
You’ll know exactly how many times people have seen, Retweeted, liked, and replied to each Tweet. You can also filter by Promoted-only Tweets. You can adjust the date range and export the data as a .CSV file.
This dashboard displays retention, view rate, and completion rate for all of your videos on X. You can also filter by promoted views on videos. You can adjust the date range and export the data as a .CSV file.

Get data-driven insights on your paid ads performance. Your impressions, results, engagement rate, and cost-per-result are tracked here. The results are based on what type of campaign objective you selected.
Conversion tracking starts where X stops. Measure your return on ad spend by tracking the actions people take after viewing or engaging with your ads on X. Set it up now to learn about your customer's journey.
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