Speaker: Jay Ganesan from Amagi
The "make, move, and monetize" model, which involved distributing content in APAC through a single supply chain, is declining and content creators must diversify their supply chain to maintain revenue. Consumers are increasingly involved in this process, especially when preparing for major events or matches. The TMS plays a crucial role in navigating this system. Monetizing content requires leveraging investments from a people process and technology standpoint. The key challenge today is shifting from broadcast investments to incremental investments. Amagi, a global content distribution company, has worked with over 800 content brands and distributed over 3,800 channels across 150 platforms. Thunderstorm, a solution that combines investments in Make, Move, and Monitors, allows for various monetization activities, including migrating linear channel playouts to the cloud. This trend is growing in the broadcast industry, offering OTT channel players, localized and opt-out channels, flexible content modification options, time delay channels, and temporary proper channels. Watch the full video for more information about Amagi.
