For a thrifty shopper, a “Buy one, get one” (BOGO) deal can sound like the best way to get more bang for their buck. But the appeal of BOGO is why it’s hard for consumers to see it for what it is.
Subscribe to our channel! [ Ссылка ]
Check out more of The Goods on Vox [ Ссылка ]
BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.
The Goods by Vox explains what we buy, why we buy it, and why it matters.
Watch the rest of The Goods videos on YouTube: [ Ссылка ]
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out [ Ссылка ].
Watch our full video catalog: [ Ссылка ]
Follow Vox on Facebook: [ Ссылка ]
Or Twitter: [ Ссылка ]
Why “Buy one, get one free” isn’t a great deal
Теги
vox.comvoxexplainbuy one get onebuy one get one dealsbogobogo dealsconsumerismconsumer behaviorconsumer studiesconsumer psychologybuy one get one free dealsbuy one get one free explainedbuy one get one explainedbogo explainedhow do buy one get one deals workhow buy one get one deals workeconomicsmicroeconomicsretail dealshow do retail deals workdo retail deals make money