In the annals of business history, few stories are as compelling as the sibling rivalry that birthed two of the world's most iconic shoe brands: Adidas and Puma. This tale begins in the small town of Herzogenaurach, Germany, with two brothers, Adolf and Rudolf Dassler, who embarked on a venture named Geda in 1919, crafting shoes that would later be worn by the legendary Jesse Owens in the 1936 Olympics.

However, post-World War II, a rift between the brothers led to a split, giving rise to two separate entities: Adidas, founded by Adolf (nicknamed 'Adi'), and Puma, established by Rudolf. This division sparked a fierce competition that not only pitted brother against brother but also divided their hometown, with their factories located on opposite sides of the river.

The rivalry extended beyond family ties to the world of sports, as both brands vied for the endorsement of renowned athletes, celebrities, and teams, including the likes of Muhammad Ali, Pelé, and the Brazil national football team. This competition fueled innovation and growth but also left a mark on their personal lives and the community, lasting until their deaths in the 1970s.

The Adidas-Puma feud is more than a story of family discord; it's a testament to how passion, ambition, and rivalry can shape industries and leave a lasting legacy on the world stage. Their tale continues to inspire and fascinate, reminding us of the complex interplay between personal relationships and professional achievements.

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