With over 12,000 people all over the world, “It’s the ship” is Asia’s largest festival at sea. With that number of attendees, it would be a challenge to update every individual about the event’s latest information and news.
But with GetResponse, the Livescape Group was able to successfully manage this BIG event. Watch the video and learn how they utilize GetResponse Marketing Automation and A/B testing to organize IT'S THE SHIP event.
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The Livescape Group is a creative experience & business incubator based in South-East-Asia. It has become one of Southeast Asia’s largest lifestyle and corporate event management companies.
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#itstheship
0:00:00
Hi, I’m Iqbal and this is Joanne.
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We’re from Livescape – one of Southeast Asia’s largest event management companies!
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Come with us, and we’ll tell you more.
0:00:11
“We’re in the middle of organising one of our biggest events: “It’s The Ship”,
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Asia’s largest festival at sea!”
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We’ve attracted a global audience of over 12,000 people and counting.
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This year we aim to up the ante, as It’s The Ship is turning 5.
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Imagine throwing an event the whole world is interested in.
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We have to constantly think about how we are going to update our subscribers with all the
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latest information and news.
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That’s a lot of time and a lot of people to target.
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GetResponse allows us to personalize a unique journey for each of our subscribers based
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on their preferences and their needs.
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GetResponse’s segmentation feature helps us save time by choosing the most relevant
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subscribers for us to reach out to.
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That’s literally a thousand things checked off our list.
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Since our subscribers come from all over the world and are in different time zones, the
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GetResponse Time Travel scheduling function ensures that they receive our emails the minute
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they wake up!
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Another feature that’s really useful when it comes to learning more about our subscribers
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is the A/B testing feature.
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It helps us to understand what our subscribers like and what they don’t like!”
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Although we have such a huge audience, we’re still able to cater to every single subscriber
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we have, thanks to GetRespons’s flexible functions.
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With GetResponse, everyone can get the results they want!”
