Augmented Reality Guerrilla Marketing in Milan. A Unique Experience at OVER Metaverse Fashion Week
During OVER's Metaverse Fashion Week 2023 in Milan, OVER's Head of Metaverse Events, Michele Zanello took to the streets to execute an innovative form of guerilla marketing. It was an exclusive AR experience, one that allowed passersby to be immersed in the augmented reality world - after their curiosity got the better of them.
The extraordinary AR Pop-up created a unique environment for those in the area and left them amazed by what augmented reality can do. This experience shows the world just how far technology has come and how much further it can go.
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#AR #AugmentedReality #guerillamarketing #MVFW23 #marketing
