With the help of Miss International Netherlands, one of the world's top three Miss contests, the Fukui office of the Japan External Trade Organization (JETRO), a Japanese government-linked organization which helps Japanese companies export their products, produced a video to promote traditional Japanese crafts of Fukui Prefecture’s Echizen paper and lacquerware in the Netherlands.
▶Echizen Lacquerware Cooperative
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![](https://i.ytimg.com/vi/yYBYbLGPqQQ/maxresdefault.jpg)