Today's video is about the luxury fashion industry, and how our perception of the value of brands like Gucci, Dior, Prada, Chanel & Hermes has changed as a result of multiple factors including counterfeits, exclusivity, vintage designer, the rise of premium streetwear and influencers. Enjoy!
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Timestamps:
00:00 - Intro
01:02 - What is a luxury brand?
03:41 - Why perceived value is important for designers
09:07 - The fast fashion-ification of luxury brands
14:18 - Resellers
18:12 - High quality counterfeits
23:54 - The rise of designer vintage
25:51 - Lack of sustainability
32:32 - Influencers normalising owning luxury
38:15 - Outro
Videos I used for research:
The luxury fashion industry is designed to keep you poor: [ Ссылка ]
How designer brands keep you poor: [ Ссылка ]
HERMES MADE ME CRY...WHY I AM DONE WITH HERMES | Raw truthful experience long term customer: [ Ссылка ]
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an uneducated review of the met gala outfits 2023: [ Ссылка ]
The death of consumerism is killing the makeup industry: [ Ссылка ]
The downfall of Shein...they FINALLY got exposed: [ Ссылка ]
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