Rare promo documentary about the making of MC Hammer's 1991 music video for Here Comes The Hammer. Shared for historical purposes. I do not own the rights.

"Here Comes the Hammer" is a song written and performed by MC Hammer that was first released on his 1990 album Please Hammer Don't Hurt 'Em. It was also released as a single, which reached #54 on the Billboard Hot 100 and reached the top 20 on the Billboard R&B and rap charts. It was also nominated for a Grammy Award. At the time of its release, the music video accompanying the release of the single was one of the most expensive ever.

The music video accompanying "Here Comes the Hammer" cost more than $1 million, making it one of the most expensive music videos ever made at the time.[6][14][15] The MTV version of the video was almost 9 minutes long and a 15 minute version was also available.[14][15] The plot of the video involves Hammer and his dancers getting chased through various rooms of a haunted house.[14][15] New York Daily News critic Michael Saunders criticizes the video for emphasizing the lame plot over MC Hammer's dancing.[15] Both Saunders and Entertainment Weekly critic James Farber criticize most of the expensive special effects, but Saunders does praise the effects use to create montages of Hammer dancing with James Brown, whose backing band is what Saunders believes is "the engine powering the single." - Wikipedia

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